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I’m sure that more than once you’ve explained a brilliant idea to a client or stakeholder and they didn’t get it. Or that, after delivering

Accessibility must be embedded in every initiative we undertake as professionals. It’s no coincidence that laws are becoming stricter: ensuring access to digital products and

As a speaker and regular attendee at international SEO events, I’ve noticed that in our industry, quantity of speakers is increasingly prioritized over quality. This

When we dive into International SEO, one topic dominates 90% of the discussions, articles, and even SEO talks: hreflang tags. And yes, they're a complex

No matter how experienced we are, it's important to remember that we're all human and susceptible to making mistakes. But are there specific errors that

In business, there comes a time when going global sounds very appealing. But is it always the best choice? Expanding worldwide can be exciting, but

The digital landscape is constantly evolving, moving through increasingly volatile and unpredictable territory. We often find ourselves asking questions like, “When will Google’s next update

“SEO is a profession with many people far more qualified than I am. Out there, there are folks who know Python and build Google Chrome