Sara Fernández
International SEO & Product Manager
As you read this, your potential customers are looking for solutions like yours.
With my help, they will find you.
Looking for support with your digital product or project?
Discover my holistic approach to SEO, product management and digital strategy, and how I can help you design better user experiences, boost acquisition and deliver sustainable business results.
International SEO Consultant & Product Manager
I am an International SEO Consultant and Product Manager with extensive experience in SaaS, marketplaces, B2B and ecommerce.
I have led projects in growth, international expansion, complex migrations and digital experience optimization at companies like Eventbrite, Gartner, Capterra, Dentsu and PromoFarma by DocMorris.
I am also the author of the book “SXO: Optimización de la experiencia de búsqueda con SEO y UX” (Anaya, 2024), a regular speaker at conferences such as BrightonSEO, SERP Conf. Vienna and Search Marketing Connect Bologna, and a lecturer at the University of Barcelona. I have served as a judge for the Global Search Awards and was recognized by Majestic as one of the top 100 global SEO experts.
Want to learn more about my experience and how I work? My LinkedIn profile is the perfect place.
Tailored strategy for brands like yours
My experience in product, UX, international SEO and digital strategy allows me to deliver solutions from different perspectives.
Specialties
International and multilingual SEO
I apply SEO as a strategic growth lever within the product, connecting acquisition with retention. I design multilingual strategies tailored to each market, ensuring global visibility and optimized search experiences.
Product strategy and management
I define and prioritize strategic roadmaps that balance new features, UX improvements and technical debt resolution. I create PRDs, coordinate cross-functional teams and ensure every delivery adds value to the business and users.
Digital project management
I plan and coordinate complex projects end to end, from platform migrations to international launches. I work with agile methodologies (Scrum, Kanban) to guarantee deadlines, quality and alignment among stakeholders.
User experience (UX) and conversion rate optimization (CRO)
I analyze the full user journey, identifying friction points and opportunities for improvement. I design more intuitive flows, run A/B tests and apply qualitative and quantitative research to increase conversion, retention and engagement.
International expansion
I help brands scale into new markets, from opportunity research and competitive analysis to entry strategy definition, localization, tailored experience design and global launch management.
My approach to product and digital strategy is based on some of the following factors:
- Strategic roadmaps that connect business, users and technology
- User-centered, accessible and inclusive digital experiences
- SEO and acquisition as growth drivers within the product
- Internationalization and localization of digital experiences
A global and multicultural vision
I hold a degree in Translation and Interpreting, speak five languages and lived in Milan, Italy. This multicultural background allows me to better understand how users think in different contexts and adapt digital products to each market.
Thanks to this experience, I have specialized in international strategies that combine product expansion, multilingual SEO and localization for global brands.
As seen on
My working method
Discovery and analysis
We start with a session to understand your goals, context and challenges. I then run a full analysis covering users, business and technology, from architecture and user flows to performance, usability and digital experience. This phase allows me to identify real opportunities, risks and priorities.
Strategic roadmap
Based on the findings, I create a clear and prioritized action plan. I define the roadmap balancing quick wins with long-term initiatives. It includes requirements definition (PRDs, user stories), agile planning and KPIs to measure sustainable progress.
Execution and ongoing optimization
I coordinate implementation with technical, creative and product teams, ensuring that every delivery provides measurable value. I monitor results, launch experiments, adjust the roadmap when needed and make sure the product or project evolves consistently with the objectives.
Let’s have a coffee
Would you like to tell me about your idea or project? Or do you just want to say hello?
Send me a message! I love messages and coffees, both virtual and face-to-face.