Sara Fernández
International SEO Consultant
As you read this, your potential customers are looking for sites like yours.
With my help they will find you.
Are you looking for a freelance SEO Consultant in Barcelona?
Discover my holistic SEO approach and how I can help you rank higher in search results and drive more traffic to your site.
International SEO Consultant
As a freelance SEO consultant based in Barcelona, I specialize in international SEO, localization, User Experience, Content Strategy and Search Experience Optimization (SXO).
I have worked with a wide range of clients, including B2B software companies, pharmaceutical ecommerce startups and local businesses.
I am the author of the book 'SXO: Optimización de la experiencia de búsqueda con SEO y UX' , published by Anaya, one of Spain’s leading publishing houses known for its high-quality professional and educational titles. In addition to having been a speaker at conferences like BrightonSEO, SERP Conf. Vienna and Friends of Figma, I am also a lecturer at the University of Barcelona and have had the honor of serving as a judge for awards such as the Global Search Awards. Furthermore, I was featured in Majestic's books "SEO in 2025", "SEO in 2024" and "SEO in 2023" as one of the top 101 SEO experts worldwide. Additionally, I am the founder of the SEO Barcelona community, where we promote knowledge-sharing and networking among professionals in the field
Tailor-made strategy for brands like yours
My experience in SEO, Localization and UX allows me to provide you with solutions from multiple perspectives.
Specialties
International and Multilingual SEO
I will help you expand your digital presence globally. From specific strategies for local markets to optimizing your visibility in different languages, I will guide you to effectively reach international audiences.
User Experience (UX)
Intuitive navigation is essential for turning visitors into satisfied customers. I ensure that users can explore your website smoothly and without obstacles, removing potential barriers that could lead to site abandonment.
Content Strategy
Turn your content into a powerful tool. I will not only help you address the issues of your target audience, but also guide you to position yourself as an authority and leader in your industry. With a strong content strategy, your brand will not only stand out but also become an undisputed reference and leader in your industry, setting a path for others to follow.
Translation and Localization
I make sure that your content not only gets translated correctly, but also resonates with your audience in every language. Precise and culturally relevant localization is key to standing out on Google and connecting with your audience on a global level.
My holistic approach to SEO is based on some of the following factors:
- International and multilingual SEO strategies, designed to cater to the unique needs of each market.
- Search Experience Optimization (SXO).
- Localization and Content Strategy for global audiences.
Passionate about foreign cultures and languages
I have a bachelor's degree in Translation and Interpreting, I speak 5 languages, I have lived in Milan (Italy) and I have always been involved in multicultural environments. All these experiences have made me specialize in International and Multilingual SEO.
As seen on
My working method
Initial session and analysis
We start with a conversation to understand your goals and challenges. From there, I conduct a comprehensive analysis to uncover opportunities and potential barriers, assessing everything from architecture and content to speed, usability, and user experience, with a 360º approach that combines SEO, UX and digital strategy.
Strategic roadmap
Using both your business context and my findings, I develop a clear, prioritized action plan aligned with your goals. The roadmap combines quick tactical wins with long-term, high-impact initiatives to deliver measurable, sustainable results.
Execution and continuous optimization
I coordinate the implementation of the necessary actions, collaborating closely with creative, technical and product teams. I monitor results, adjust the strategy as needed, and ensure that every step delivers real, measurable value.
Let’s have a coffee
Would you like to tell me about your idea or project? Or do you just want to say hello?
Send me a message! I love messages and coffees, both virtual and face-to-face.