Speaker: Events and talks
Looking for a speaker for your next tech event?
If you are organizing a conference, webinar or panel on product, user experience or digital strategy and are looking for a speaker with strong perspective, energy and something meaningful to say, let’s talk!
I have delivered talks in Spanish, English, Catalan and Italian at events in Barcelona, Madrid, Brighton, Sofia, Vienna and Bologna, among others. I am available for both national and international events, in-person or online.
My style is practical and straightforward: real examples, concrete tools, no fluff. I care about the audience leaving with something they can actually apply, not a talk they forget on the flight home. And when the topic allows, there is also room for humor.
Want to see how I can help? Keep reading...
Speaker
I have spoken at conferences, webinars, podcasts and tech events at both national and international level. I have participated in conferences such as brightonSEO, SERP Conf. Vienna, Search Marketing Connect Bologna, International Search Summit, Friends of Figma Barcelona and Take It Offline Bulgaria, among many others.
I am fluent in four languages and enjoy sharing my experience in topics such as product strategy, UX, search experience, accessibility, internationalization and expansion into new markets, adapting to both advanced and beginner audiences.
Trainer and mentor
I have taught in a Master’s program in NGO and Social Project Management at the University of Barcelona, where I also had the opportunity to develop the curriculum for my course, covering digital strategy, UX and search experience optimization, translating complex concepts into actionable frameworks for students with different levels of experience, in both Spanish and English.
My approach to course design was user-centered: I adapted the content to the real needs, goals and constraints of social entrepreneurs and NGO managers, iterating on the program based on feedback from each edition.
In addition, I have worked as a trainer and mentor with Women in Tech SEO, an international community that empowers women in the digital industry, where I have delivered online training on SEO, UX and digital strategy.
If you are looking for tailored training or mentoring for yourself or your team, send me a message.
Testimonials
Don't just take my word for it — hear from those who've seen me in action! 😉
"I used to work with Sara while organizing SERP Conf. Vienna 2024, and this gave me the opportunity to witness her passion for SEO, for sharing knowledge, and for always giving her best, no matter the task. Moreover, her professionalism, energy, and dedication to our team effort to deliver a high-value event made her a reliable partner—she literally did what should be done to get every assignment ready. 🙂 Plus, the audience loved her positivity and engaging style. The same goes for me."
Ivanka Georgieva
Public Relations, Serpact (SERP Conf. Vienna)"It was a pleasure to have Sara as a speaker at our first Ahrefs meetup in Spain. Her talk on SXO was not only super engaging, but it also helped most attendees understand the importance of this intersection between SEO and UX. And she brought lots of great energy to it all :)."
Erik Sarissky
Head of International Marketing & Product Localization, Ahrefs"Sara is an absolute joy to work with—knowledgeable, reliable, and passionate about using her voice to inspire and educate. She brings warmth, energy, and expertise to every event, and we’re always grateful to have her on our line-ups. I would highly recommend Sara as a speaker!"
Kirstie Hoskin
Head of Events and Marketing, Webcertain (International Search Summit)"As an organizer of SERP Conf., I had the opportunity and pleasure of working with Sara. During her speech at our event in Vienna in 2024, she managed to capture the audience's attention with her deep and insightful expertise and stage presence. The professionalism she showed, from the preparation of the presentation to its delivery, reaffirmed her image as a top industry speaker and SEO."
Nikola Minkov
CEO & Founder, Serpact (SERP Conf. Vienna)"For an energetic, engaging, and knowledgeable SEO speaker, I highly recommend Sara. We've collaborated on our SEO Vibes on Tour events in Barcelona twice, where she was a key speaker. Her easygoing nature allows her to connect seamlessly with attendees, enriching the conference experience. We're always delighted to have Sara present."
Baki Erfidan
Regional Manager for MENA & Turkey, WhitePress"Your speech was enlightening, Sara! You managed to convey fundamental concepts about SEO and SXO with clarity and passion, making them concrete and applicable. Your approach, which combines strategy and user experience, is a benchmark for those who truly want to make a difference in the digital world. Congratulations on your ability to make complex topics accessible with great professionalism."
Matteo Bianconi
Chief Operating Officer, Clickable"Sara is a knowledgeable bilingual SEO speaker who delights the audience with actionable insights through her amazing talks! I can highly recommend her, your audience will love her session."
Aleyda Solís
International SEO Consultant & Founder, Orainti"Sara was one of the speakers at our joint meet-up with Minty in Barcelona. She did an incredible job sharing her opinions and first-hand experience on a variety of topics around SEO, AI, LLMs and beyond. Her insights and positive attitude truly made the event unforgettable."
Alexandra Tachalova
Founder & Digital PR Consultant, Digital OlympusBook author
I am the author of the book "SXO: Optimización de la experiencia de búsqueda con SEO y UX", published by Anaya Multimedia. The book explores the intersection between SEO and UX and provides a comprehensive framework to improve the search experience from both a strategic and practical perspective. I have also contributed to industry publications such as the books SEO in 2025, SEO in 2024 and SEO in 2023 by Majestic SEO, and the International SEO ebook by Oncrawl. I have served as a judge for the Global Search Awards and the UK Search Awards, evaluating agency projects from around the world.
My upcoming events
Upcoming events where you can find me:
- Coming soon.
Events and past collaborations
Conferences and talks
| Date | Event / Organizer | Talk / Participation | Language | Resources |
|---|---|---|---|---|
| 05/06/2025 | SEO Barcelona x Adsmurai | How Will AI Mode Change Search? Panel + Networking (organizer and host) | English | — |
| 08/04/2025 | Ahrefs BCN MeetUp | SXO en 15 minutos: Por qué la UX es el futuro (y el presente) del SEO | Spanish | Slides |
| 27/03/2025 | SEOcharity | Dark patterns in SEO and UX: How to avoid them and build a more ethical web | English | Slides |
| 19/12/2024 | Semrush | Debate: The Impact of ChatGPT and Generative AI on Search (with Jimmy Newman, Sarah Pokorná, Charlie Marchant and Fernando Angulo) | English | BrightTALK |
| 11/12/2024 | SM Connect Bologna | SXO: Cos'è la Search Experience Optimization? | Italian | Slides |
| 28/11/2024 | Digital Olympus & Minty Digital | Panel: The Future of Search Engine Marketing in the Age of AI (with Alexandra Tachalova, Charlie Clark and Natalia Witczyk) | English | — |
| 24/11/2024 | Marketing x Valencia | SEO Internacional: De la optimización técnica a la localización efectiva (with Gianluca Fiorelli) | Spanish | Slides |
| 14/11/2024 | International Search Summit | Mastering language selectors: Best SEO and UX practices for multilingual sites | English | Slides |
| 30/10/2024 | SERP Conf. Vienna | Web Accessibility: Optimizing for Inclusivity and SEO | English | Slides |
| 04/04/2024 | SEO Vibes on Tour BCN | The importance of Localization for International SEO | English | Slides |
| 01/03/2024 | Search and Grow Podcast | Common SEO mistakes & how to avoid them (with Toni Navarro) | English | YouTube, Spotify |
| 28/01/2024 | SEOFOMO x Semrush Meetup BCN | Panel: Tendencias SEO para 2024 (with Aleyda Solís, Gemma Fontané, Estela Franco and Natalia Witczyk) | Spanish | — |
| 16/11/2023 | International Search Summit | Unlocking the power of emojis for International SEO | English | Slides |
| 09/11/2023 | Take It Offline Bulgaria | AI Panel (with Dixon Jones, Te Baker, Darby Rahme and Natalya Stecko) | English | — |
| 04/11/2023 | WordCamp Madrid | ¿Qué es el SXO? Descubre cómo unir SEO y UX | Spanish | Slides, WordPress TV |
| 15/09/2023 | brightonSEO | Panel: On-site SEO (con Chloe Ivy Rose and Billie Geena Hyde) | English | — |
| 14/09/2023 | brightonSEO | SEO+UX: It's a Match! Creating a Winning SXO Strategy | English | Slides, YouTube |
| 05/07/2023 | Crawling Mondays | Optimize your Website Content for Multilingual Markets (con Aleyda Solís y Natalia Witczyk) | English | YouTube, Spotify |
| 08/06/2023 | Friends of Figma BCN | SEO y UX: el match perfecto | Spanish | Slides, YouTube |
| 28/02/2023 | Unancor — Unantalks #18 | El síndrome del impostor (with David Carrasco, María Macías, Angélica Ramírez and Lucía Amo) | Spanish | YouTube, Twitch |
| 22/10/2022 | Catosfera | SEO Internacional: més enllà del hreflang | Catalan | Slides, YouTube |
| 16/07/2022 | La Caja del Marketing | The Wheel Talks | Spanish | — |
Training and workshops
| Date | Event | Session | Language | Resources |
|---|---|---|---|---|
| 23/03/2023 | Women in Tech SEO | SEO + UX = It's A Match (workshop online) | English | Slides, YouTube |
| 2022–2025 | Universitat de Barcelona | Asignatura de estrategia digital y SEO — Máster en Gestión de ONG y Proyectos Sociales | English/Spanish | — |
Ebooks, books and publications
| 10/12/2024 | SEO in 2025 — Majestic SEO: "Put the user at the forefront through accessibility" (English) YouTube, Spotify, Amazon UK, Amazon US |
| 05/09/2024 | Ahrefs Blog SXO Explained: How to Adapt to the New Era of Search Spanish, English |
| 12/12/2023 | SEO in 2024 — Majestic SEO: "Research market-relevant events to stay ahead in international SEO" (English) YouTube, Spotify, Amazon UK, Amazon US. Book launch (starting at min. 03:27:50): YouTube |
| 02/05/2023 | International SEO: Part 2 — Oncrawl ebook English, French |
| 01/12/2022 | SEO in 2023 — Majestic SEO: "Stay On Top of UX Best Practices" (English) YouTube, Spotify, Amazon UK, Amazon US. Book launch (starting at min. 00:38:00): YouTube |
Articles and reports
| 22/05/2025 | Sustainable Link Building — Collaborator.pro |
| 08/12/2024 | The SEOFOMO Community Top SEO Predictions & Tips for 2025 — SEOFOMO Hub (Aleyda Solís) |
| 26/09/2024 | Measuring SEO success beyond rankings: The metrics that matter — GoDaddy |
| 25/03/2024 | ¿Cómo ha afectado la actualización de Google en marzo al mundo del SEO? — WhitePress |
| 11/01/2024 | Estudio de link building 2024 — Growwer Español, Inglés |
| 15/06/2023 | 60 errores SEO — Edu Moreno |
Awards judge
| 10/2023 | UK Search Awards — Judge |
| 06/2023 | Global Search Awards — Judge |
Otras colaboraciones
| Majestic — Featured SEO expert |
| Take It Offline — Featured speaker |
| Mujeres en SEO — Featured speaker |
| Women in Tech SEO — Featured speaker |
My podcasts
Examples of past talks and webinars
Let's talk!
Fill out the contact form or message me on LinkedIn, and let’s make your next event or training a success! 🐝
