Speaker: Events and talks

Looking for a speaker for your next tech event?

If you are organizing a conference, webinar or panel on product, user experience or digital strategy and are looking for a speaker with strong perspective, energy and something meaningful to say, let’s talk!

I have delivered talks in Spanish, English, Catalan and Italian at events in Barcelona, Madrid, Brighton, Sofia, Vienna and Bologna, among others. I am available for both national and international events, in-person or online.

My style is practical and straightforward: real examples, concrete tools, no fluff. I care about the audience leaving with something they can actually apply, not a talk they forget on the flight home. And when the topic allows, there is also room for humor.

Want to see how I can help? Keep reading...

Sara Fernández dando una charla de SEO y UX en BrightonSEO.

Speaker

I have spoken at conferences, webinars, podcasts and tech events at both national and international level. I have participated in conferences such as brightonSEO, SERP Conf. Vienna, Search Marketing Connect Bologna, International Search Summit, Friends of Figma Barcelona and Take It Offline Bulgaria, among many others.

I am fluent in four languages and enjoy sharing my experience in topics such as product strategy, UX, search experience, accessibility, internationalization and expansion into new markets, adapting to both advanced and beginner audiences.

Sara Fernández dando una charla sobre SEO Internacional en el evento Catosfera

Trainer and mentor

I have taught in a Master’s program in NGO and Social Project Management at the University of Barcelona, where I also had the opportunity to develop the curriculum for my course, covering digital strategy, UX and search experience optimization, translating complex concepts into actionable frameworks for students with different levels of experience, in both Spanish and English.

My approach to course design was user-centered: I adapted the content to the real needs, goals and constraints of social entrepreneurs and NGO managers, iterating on the program based on feedback from each edition.

In addition, I have worked as a trainer and mentor with Women in Tech SEO, an international community that empowers women in the digital industry, where I have delivered online training on SEO, UX and digital strategy.

If you are looking for tailored training or mentoring for yourself or your team, send me a message.

Sara Fernández, profesora de SEO en la Universidad de Barcelona.

Testimonials

Don't just take my word for it — hear from those who've seen me in action! 😉

Book author

I am the author of the book "SXO: Optimización de la experiencia de búsqueda con SEO y UX", published by Anaya Multimedia. The book explores the intersection between SEO and UX and provides a comprehensive framework to improve the search experience from both a strategic and practical perspective. I have also contributed to industry publications such as the books SEO in 2025, SEO in 2024 and SEO in 2023 by Majestic SEO, and the International SEO ebook by Oncrawl. I have served as a judge for the Global Search Awards and the UK Search Awards, evaluating agency projects from around the world.

My upcoming events

Upcoming events where you can find me:

- Coming soon.

Sara Fernández dando una charla para Friends of Figma Barcelona

Events and past collaborations

Conferences and talks

Date Event / Organizer Talk / Participation Language Resources
05/06/2025 SEO Barcelona x Adsmurai How Will AI Mode Change Search? Panel + Networking (organizer and host) English
08/04/2025 Ahrefs BCN MeetUp SXO en 15 minutos: Por qué la UX es el futuro (y el presente) del SEO Spanish Slides
27/03/2025 SEOcharity Dark patterns in SEO and UX: How to avoid them and build a more ethical web English Slides
19/12/2024 Semrush Debate: The Impact of ChatGPT and Generative AI on Search (with Jimmy Newman, Sarah Pokorná, Charlie Marchant and Fernando Angulo) English BrightTALK
11/12/2024 SM Connect Bologna SXO: Cos'è la Search Experience Optimization? Italian Slides
28/11/2024 Digital Olympus & Minty Digital Panel: The Future of Search Engine Marketing in the Age of AI (with Alexandra Tachalova, Charlie Clark and Natalia Witczyk) English
24/11/2024 Marketing x Valencia SEO Internacional: De la optimización técnica a la localización efectiva (with Gianluca Fiorelli) Spanish Slides
14/11/2024 International Search Summit Mastering language selectors: Best SEO and UX practices for multilingual sites English Slides
30/10/2024 SERP Conf. Vienna Web Accessibility: Optimizing for Inclusivity and SEO English Slides
04/04/2024 SEO Vibes on Tour BCN The importance of Localization for International SEO English Slides
01/03/2024 Search and Grow Podcast Common SEO mistakes & how to avoid them (with Toni Navarro) English YouTube,
Spotify
28/01/2024 SEOFOMO x Semrush Meetup BCN Panel: Tendencias SEO para 2024 (with Aleyda Solís, Gemma Fontané, Estela Franco and Natalia Witczyk) Spanish
16/11/2023 International Search Summit Unlocking the power of emojis for International SEO English Slides
09/11/2023 Take It Offline Bulgaria AI Panel (with Dixon Jones, Te Baker, Darby Rahme and Natalya Stecko) English
04/11/2023 WordCamp Madrid ¿Qué es el SXO? Descubre cómo unir SEO y UX Spanish Slides,
WordPress TV
15/09/2023 brightonSEO Panel: On-site SEO (con Chloe Ivy Rose and Billie Geena Hyde) English
14/09/2023 brightonSEO SEO+UX: It's a Match! Creating a Winning SXO Strategy English Slides,
YouTube
05/07/2023 Crawling Mondays Optimize your Website Content for Multilingual Markets (con Aleyda Solís y Natalia Witczyk) English YouTube,
Spotify
08/06/2023 Friends of Figma BCN SEO y UX: el match perfecto Spanish Slides, YouTube
28/02/2023 Unancor — Unantalks #18 El síndrome del impostor (with David Carrasco, María Macías, Angélica Ramírez and Lucía Amo) Spanish YouTube,
Twitch
22/10/2022 Catosfera SEO Internacional: més enllà del hreflang Catalan Slides, YouTube
16/07/2022 La Caja del Marketing The Wheel Talks Spanish

Training and workshops

Date Event Session Language Resources
23/03/2023 Women in Tech SEO SEO + UX = It's A Match (workshop online) English Slides, YouTube
2022–2025 Universitat de Barcelona Asignatura de estrategia digital y SEO — Máster en Gestión de ONG y Proyectos Sociales English/Spanish

Ebooks, books and publications

10/12/2024 SEO in 2025 — Majestic SEO: "Put the user at the forefront through accessibility" (English)
YouTubeSpotify Amazon UK, Amazon US
05/09/2024 Ahrefs Blog SXO Explained: How to Adapt to the New Era of Search
Spanish, English
12/12/2023 SEO in 2024 — Majestic SEO: "Research market-relevant events to stay ahead in international SEO" (English)
YouTube, SpotifyAmazon UKAmazon US. Book launch (starting at min. 03:27:50): YouTube
02/05/2023 International SEO: Part 2 — Oncrawl ebook
English, French
01/12/2022 SEO in 2023 — Majestic SEO: "Stay On Top of UX Best Practices" (English)
YouTube, SpotifyAmazon UKAmazon USBook launch (starting at min. 00:38:00): YouTube

Articles and reports

22/05/2025 Sustainable Link Building — Collaborator.pro
08/12/2024 The SEOFOMO Community Top SEO Predictions & Tips for 2025 — SEOFOMO Hub (Aleyda Solís)
26/09/2024 Measuring SEO success beyond rankings: The metrics that matter — GoDaddy
25/03/2024 ¿Cómo ha afectado la actualización de Google en marzo al mundo del SEO? — WhitePress
11/01/2024 Estudio de link building 2024 — Growwer  Español, Inglés
15/06/2023 60 errores SEO — Edu Moreno

Awards judge

10/2023 UK Search Awards — Judge
06/2023 Global Search Awards — Judge

Otras colaboraciones

Majestic — Featured SEO expert
Take It Offline — Featured speaker
Mujeres en SEO — Featured speaker
Women in Tech SEO — Featured speaker
Ponencia de Sara Fernández Carmona en italiano en el evento Search Marketing Connect de Bolonia, Italia.

My podcasts

Examples of past talks and webinars

Let's talk!

Fill out the contact form or message me on LinkedIn, and let’s make your next event or training a success! 🐝

SEO Barcelona x Adsmurai event.
Sara Fernández Carmona
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