SEO Speaker: Talks, events and training

Are you looking for a speaker for your next SEO event?

If you're organizing an event on SEO, user experience or digital marketing and need a speaker, I’m here to help!

I’m a multilingual SEO speaker with experience delivering talks in English, Spanish, Catalan and Italian, in cities such as Barcelona, Madrid (Spain), Brighton (UK), Sofia (Bulgaria), Vienna (Austria) and Bologna (Italy).

I’m available for presentations and panel discussions both nationally in Spain and internationally. Additionally, I have experience as a university lecturer and online course trainer.

In both my SEO talks and my classes or workshops, my approach is always practical and results-driven. I use real-life examples and tools to illustrate theoretical concepts, ensuring the content is accessible to all audiences, from beginners to experts in the field.

My main goal is to provide value and ensure that, by the end of my session, the audience walks away with practical, actionable takeaways they can apply to their projects. I love bringing my personality and style to every presentation and, when the topic allows, adding a touch of humor. Dense, heavy talks aren’t my style—I prefer delivering dynamic and engaging sessions that truly connect with the people in the room.

Want to see how I can help you? Keep reading...

SEO speaker

I am a regular speaker at conferences, webinars, podcasts, and other SEO and digital marketing events nationally and internationally, like brightonSEO, WordCamp, International Search Summit, SERP Conf., Search Marketing Connect and Friends of Figma.

As a multilingual speaker, I can deliver SEO talks in Spanish, English, Catalan, and Italian with complete fluency. I specialize in international SEO, SXO (SEO+UX), localization, user experience, accessibility, B2B SEO and other disciplines. However, I can also cover more general topics such as how search engines work, the importance of quality content and keyword strategy.

SEO instructor

Currently, I am an adjunct professor at the University of Barcelona, where I teach the SEO course as part of a postgraduate program in NGO management and social projects, both in Spanish and English.

Furthermore, I have been a trainer and mentor with Women in Tech SEO, an international community that seeks to empower women in the SEO industry, where I have delivered live online trainings on SEO and UX.

Testimonials

Don't just take my word for it — hear from those who've seen me in action! 😉

"I used to work with Sara while organizing SERP Conf. Vienna 2024, and this gave me the opportunity to witness her passion for SEO, for sharing knowledge, and for always giving her best, no matter the task. Moreover, her professionalism, energy, and dedication to our team effort to deliver a high-value event made her a reliable partner—she literally did what should be done to get every assignment ready. 🙂 Plus, the audience loved her positivity and engaging style. The same goes for me."

Ivanka Georgieva

Public Relations, Serpact (SERP Conf. Vienna)

"It was a pleasure to have Sara as a speaker at our first Ahrefs meetup in Spain. Her talk on SXO was not only super engaging, but it also helped most attendees understand the importance of this intersection between SEO and UX. And she brought lots of great energy to it all :)."

Erik Sarissky

Head of International Marketing & Product Localization, Ahrefs

"Sara is an absolute joy to work with—knowledgeable, reliable, and passionate about using her voice to inspire and educate. She brings warmth, energy, and expertise to every event, and we’re always grateful to have her on our line-ups. I would highly recommend Sara as a speaker!"

Kirstie Hoskin

Head of Events and Marketing, Webcertain (International Search Summit)

"As an organizer of SERP Conf., I had the opportunity and pleasure of working with Sara. During her speech at our event in Vienna in 2024, she managed to capture the audience's attention with her deep and insightful expertise and stage presence. The professionalism she showed, from the preparation of the presentation to its delivery, reaffirmed her image as a top industry speaker and SEO."

Nikola Minkov

CEO & Founder, Serpact (SERP Conf. Vienna)

"For an energetic, engaging, and knowledgeable SEO speaker, I highly recommend Sara. We've collaborated on our SEO Vibes on Tour events in Barcelona twice, where she was a key speaker. Her easygoing nature allows her to connect seamlessly with attendees, enriching the conference experience. We're always delighted to have Sara present."

Baki Erfidan

Regional Manager for MENA & Turkey, WhitePress

"Your speech was enlightening, Sara! You managed to convey fundamental concepts about SEO and SXO with clarity and passion, making them concrete and applicable. Your approach, which combines strategy and user experience, is a benchmark for those who truly want to make a difference in the digital world. Congratulations on your ability to make complex topics accessible with great professionalism."

Matteo Bianconi

Chief Operating Officer, Clickable

"Sara is a knowledgeable bilingual SEO speaker who delights the audience with actionable insights through her amazing talks! I can highly recommend her, your audience will love her session."

Aleyda Solís

International SEO Consultant & Founder, Orainti

"Sara was one of the speakers at our joint meet-up with Minty in Barcelona. She did an incredible job sharing her opinions and first-hand experience on a variety of topics around SEO, AI, LLMs and beyond. Her insights and positive attitude truly made the event unforgettable."

Alexandra Tachalova

Founder & Digital PR Consultant, Digital Olympus

Author and contributor

As an expert in International SEO and SXO, I have collaborated with industry publications such as the books SEO in 2025, SEO in 2024 and SEO in 2023 by Majestic SEO and the International SEO ebook by Oncrawl.

My industry experience has also led me to participate as a judge in the Global Search Awards and the UK Search Awards, where I evaluate the quality of projects submitted by agencies from around the world. This experience allows me to stay up-to-date with the latest trends in SEO and see firsthand the best approaches and practices carried out on a global level.

My upcoming SEO events

Upcoming events where you can find me:

- Coming soon.

Previous events and collaborations

Conferences and talks

- 08/04/2025: SXO en 15 minutos: Por qué la UX es el futuro (y el presente) del SEO (SXO in 15 minutes: why UX is the future (and the present) of SEO). Ahrefs Barcelona MeetUp - Speaker Deck.

- 27/03/2025: Dark patterns in SEO and UX: How to avoid them and build a more ethical web. SEOcharity - Speaker Deck.

- 19/12/2024: The Impact of ChatGPT and Generative AI on Search: Insights from Industry Experts, panel discussion with Jimmy Newman, Sara Fernández Carmona, Sarah Pokorná, Charlie Marchant and Fernando Angulo for Semrush - BrightTALK.

- 11/12/2024: SXO: Cos’è la Search Experience Optimization? (SXO: What is Search Experience Optimization?) Search Marketing Connect Bologna - Speaker Deck.

- 28/11/2024: Panel discussion: The Future of Search Engine Marketing in the Age of AI. Digital Olympus & Minty Digital.

- 24/11/2024: SEO Internacional: De la optimización técnica a la localización efectiva (International SEO: From techhnical optimization to effective localization). Joint talk with Gianluca Fiorelli. Marketing x Valencia - Speaker Deck.

- 14/11/2024: Mastering language selectors: Best SEO and UX practices for multilingual sites. International Search Summit (Barcelona) - Speaker Deck.

- 30/10/2024: Web Accessibility: Optimizing for Inclusivity and SEO. SERP Conf. Vienna - Speaker Deck.

- 04/04/2024: The importance of Localization for International SEO, SEO Vibes on Tour Barcelona by WhitePress - Speaker Deck.

- 01/03/2024: Common SEO mistakes & how to avoid them with Sara Fernández, Search and Grow podcast with Toni Navarro - YouTube, Spotify.

- 28/01/2024: Roundtable: SEO Trends for 2024, panel discussion with Aleyda Solís, Sara Fernández Carmona, Gemma Fontané, Estela Franco and Natalia Witczyk, The SEOFOMO Meetup with Semrush - Barcelona edition.

- 16/11/2023: Unlocking the power of emojis for International SEO, International Search Summit (Barcelona) - Speaker Deck.

- 09/11/2023: Panel discussion: AI panel with Dixon Jones, Te Baker, Darby Rahme, Natalya Stecko and Sara Fernández Carmona, Take It Offline Bulgaria.

- 04/11/2023: ¿Qué es el SXO? Descubre cómo unir SEO y UX (What is SXO? Discover how to combine SEO and UX), WordCamp Madrid - Speaker Deck, WordPress TV.

- 15/09/2023: Panel discussion: On-site SEO with Chloe Ivy Rose, Billie Geena Hyde and Sara Fernández Carmona, brightonSEO.

- 14/09/2023: SEO+UX: It’s a Match! Creating a Winning SXO Strategy, brightonSEO - Speaker Deck, YouTube.

- 05/07/2023: Optimize your Website Content for Multilingual Markets, Crawling Mondays with Aleyda Solís, Natalia Witczyk and Sara Fernández Carmona - YouTube, Spotify.

- 08/06/2023: SEO y UX: el match perfecto (SEO and UX: the perfect match), Friends of Figma Barcelona - Speaker Deck, YouTube.

- 28/02/2023: El síndrome del impostor (Impostor syndrome) - Unantalks #18, Unancor - YouTube, Twitch.

- 22/10/2022: SEO Internacional: més enllà del hreflang (International SEO: beyond hreflang), SEO Day - Catosfera - Speaker Deck, YouTube (starting at min. 2:10:31).

- 16/07/2022: The Wheel Talks, La Caja del Marketing.

Ebooks, books and other publications

- 10/12/2024: SEO in 2025: Put the user at the forefront through accessibility, Majestic SEO - YouTube, Spotify, Amazon UK, Amazon US.

- 11/01/2024: 2024 Link Building Report, Growwer - English, Spanish.

- 12/12/2023: SEO in 2024: Research market-relevant events to stay ahead in international SEO, Majestic SEO - YouTube, Spotify, Amazon UK, Amazon US. Book launch (starting at min. 03:27:50): YouTube.

- 02/05/2023: International SEO: Part 2, Oncrawl - English, French.

- 01/12/2022: SEO in 2023: Stay On Top of UX Best Practices, Majestic SEO - YouTube, Spotify, Amazon UK, Amazon US. Book launch (starting at min. 38:00): YouTube.

Articles

- 08/12/2024: The SEOFOMO Community Top SEO Predictions & Tips for 2025 [from +100 Survey Answers]. Post by Aleyda Solís for SEOFOMO Hub.

- 26/09/2024: Measuring SEO success beyond rankings: The metrics that matter. Post by GoDaddy.

- 05/09/2024: SXO Explained: How to Adapt to the New Era of Search. Post by Ahrefs - English, Spanish.

- 25/03/2024: ¿Cómo ha afectado la actualización de Google en marzo al mundo del SEO y al Link Building? (How has the Google update in March affected the world of SEO and Link Building?). Post by WhitePress.

- 15/06/2023: 60 errores SEO (60 SEO Mistakes). Post by Edu Moreno.

- 12/05/2023: What's your favorite strategy to rank #1? Post by Luca Tagliaferro.

Training and workshops

- 23/03/2023: SEO + UX = It's A Match, Women in Tech SEO - Speaker Deck, YouTube.

- 03/2022 - In progress: SEO professor for the postgraduate degree in Social Project Creation, NGO Management, and Social Entrepreneurship at the University of Barcelona, in Spanish and English - Speaker Deck (example of a class).

Awards Judge

- 10/2023: Judge at the UK Search Awards.

- 06/2023: Judge at the Global Search Awards.

Other collaborations

- Featured as an SEO expert by Majestic.

- Featured speaker in Take It Offline.

- Featured speaker in Mujeres en SEO (Women in SEO).

- Featured speaker in Women in Tech SEO

SEO Speaker: Talks, events and training

Are you looking for a speaker for your next SEO event?

Want to see how I can help you? Keep reading...

SEO speaker

SEO instructor

Testimonials

Ivanka Georgieva

Erik Sarissky

Kirstie Hoskin

Nikola Minkov

Baki Erfidan

Matteo Bianconi

Aleyda Solís

Alexandra Tachalova

Author and contributor

My upcoming SEO events

Previous events and collaborations

Conferences and talks

Ebooks, books and other publications

Articles

Training and workshops

Awards Judge

Other collaborations

My SEO podcasts

Examples of past talks and webinars

Let's talk!

Fill out the contact form or message me on LinkedIn, and let’s make your next event or training a smashing success! 🐝